VIRAL

TikTok is a social media platform that has taken the world by storm, with over a billion active users worldwide. A major part of the platform’s appeal is its use of short-form videos, often featuring popular music as a soundtrack. As a result, this platform is a major force in the music industry. With many songs and artists achieving viral success on the platform.

We characterize TikTok music by its catchy and memorable melodies. Often paired with simple yet effective dance routines or visual gags. These songs often feature repetitive hooks or choruses that lend themselves to being lip-synced or danced to, making them perfect for TikTok’s short-form video format.

One of the most notable examples of TikTok music is Lil Nas X’s “Old Town Road”. Which went viral on the platform in 2019 and went on to become one of the biggest hits of the year. The song’s catchy beat and memorable hook lent itself perfectly to being used in TikTok videos. With users creating their own dance routines and lip-syncing along to the lyrics.

Other popular TikTok songs include “Say So” by Doja Cat, “Blinding Lights” by The Weeknd, and “Mood” by 24kGoldn featuring Iann Dior. These songs have all achieved massive success on the platform. With users creating their own dances and memes inspired by the music.

TikTok also helpes to launch the careers of many up-and-coming artists. Who have achieved viral success on the platform before breaking through to mainstream success. One notable example is Olivia Rodrigo, whose song “Drivers License” went viral on TikTok before becoming a massive hit on streaming platforms and radio stations worldwide.

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