Marketing new attractions to existing family entertainment centre customers requires a strategic approach that cuts through communication noise and reaches families where they’re most receptive. The key is using multiple touchpoints, timing announcements correctly, and creating excitement without diminishing your current offerings. Success depends on understanding why customers miss announcements and implementing measurement systems to track effectiveness.
Why do existing customers often miss new attraction announcements?
Existing customers frequently miss new attraction announcements due to several interconnected challenges that compound each other:
- Information overload – Families receive countless marketing messages daily from various businesses, causing important FEC updates to get lost in the digital noise
- Poor timing decisions – Announcing new attractions during busy periods when customers are focused on their current experience rather than absorbing new information
- Single-channel dependency – Over-relying on one communication method like social media or email, missing customers who don’t actively follow these channels
- Staff communication gaps – Team members forgetting to mention new attractions during busy periods, missing valuable face-to-face opportunities
- Customer tunnel vision – Visitors developing focus solely on their planned activities rather than noticing new signage or displays during their experience
These communication barriers create a perfect storm where even loyal customers remain unaware of exciting new offerings. The solution requires addressing each challenge through strategic timing, multiple touchpoints, and staff training that ensures consistent messaging across all customer interactions.
What’s the best way to announce new attractions to regular customers?
The most effective announcement strategy combines multiple communication channels with strategic timing and personal engagement:
- Preview events for loyal customers – Offer exclusive early access before official launch, creating excitement and turning regular visitors into word-of-mouth advocates
- Trained staff integration – Equip team members to naturally mention new attractions during check-ins and token purchases, providing personal recommendations that carry more weight than digital announcements
- Phased announcement campaigns – Begin with email newsletters, follow with social media teasers, then add in-venue signage, timing each phase for maximum impact
- Strategic timing optimization – Launch announcements during quieter weekday periods when families have mental space to process new information and plan future visits
- Behind-the-scenes content creation – Build anticipation through countdown campaigns and installation progress updates that showcase exciting features
This multi-layered approach ensures your message reaches customers through their preferred channels while building genuine excitement. The combination of exclusive access, personal recommendations, and strategic timing creates a comprehensive communication strategy that cuts through the noise and drives genuine interest in new offerings.
How do you create excitement for new attractions without overwhelming current offerings?
Successfully introducing new attractions requires positioning them as complementary enhancements rather than competitive replacements:
- Complementary positioning – Frame new attractions as natural extensions of existing experiences, explaining how families can enjoy singing together after arcade games or bowling sessions
- Strategic bundling packages – Create combination deals that include established favourites plus trial sessions with new offerings, maintaining revenue from proven attractions while encouraging adoption
- Balanced marketing messaging – Continue regular promotion of existing attractions alongside new announcements, using cross-promotion techniques that connect rather than compete
- Experience expansion focus – Emphasize how new attractions provide more reasons to visit and stay longer, rather than suggesting they replace established routines
- Customer routine integration – Show how new features fit seamlessly into familiar visit patterns, reducing resistance from customers attached to their current preferences
This balanced approach ensures customers view new attractions as valuable additions that enhance their overall experience rather than threats to their established enjoyment. By maintaining strong support for existing offerings while strategically introducing new elements, you create an environment where customers feel excited about expanded possibilities rather than concerned about losing familiar favourites.
What communication channels work best for reaching FEC families?
Different communication channels serve distinct purposes in reaching family entertainment centre customers effectively:
- Email marketing campaigns – Highly effective because parents actively seek activity information for their children, providing detailed attraction descriptions and special offers
- Direct staff communication – Creates immediate impact during visits, allowing real-time questions and interest assessment while customers are already engaged
- Platform-specific social media – Facebook reaches parents planning family activities, while Instagram showcases visual content demonstrating fun factor, though organic reach requires paid promotion support
- In-venue signage and displays – Captures attention when families are already in entertainment mindset, providing immediate visual impact and information
- Mobile apps and SMS messaging – Offer direct access for time-sensitive announcements and preview invitations, though requiring prior customer opt-in
- Traditional printed materials – Still valuable for older family members who influence visit decisions, particularly grandparents who prefer tangible information
The most successful approach involves matching specific channels to customer segments and preferences. Tech-savvy parents respond well to digital campaigns, while older family members prefer face-to-face communication or printed materials. By understanding your customer demographics and using multiple channels strategically, you ensure your message reaches all decision-makers within family groups.
How do you measure whether your new attraction marketing is working?
Effective measurement requires tracking both quantitative metrics and qualitative feedback across multiple touchpoints:
- Customer awareness surveys – Simple exit surveys asking how customers learned about new attractions, providing direct feedback on channel effectiveness
- Trial rate conversion tracking – Monitor how many existing customers try new offerings within the first month, comparing against announcement reach for conversion analysis
- Digital analytics monitoring – Track email open rates, social media engagement, and attraction-specific website traffic to measure digital campaign performance
- Revenue impact analysis – Measure both direct income from new attractions and increases in overall visit frequency or spending per visit
- Staff feedback collection – Gather insights about customer questions and interest levels during face-to-face interactions for qualitative data
- Long-term retention metrics – Track whether new attractions encourage more frequent visits or longer stays, indicating successful integration with existing offerings
These measurement strategies provide a comprehensive view of marketing effectiveness, combining immediate response data with long-term customer behaviour patterns. Regular analysis of these metrics allows for continuous refinement of communication strategies, ensuring your marketing investments deliver measurable returns through increased customer engagement and revenue growth.
How SUNVIG helps with entertainment venue marketing
Successfully marketing new attractions to existing customers requires understanding their communication preferences and creating integrated campaigns that enhance rather than compete with current favourites. SUNVIG provides comprehensive entertainment solutions that streamline this process through:
- Integrated marketing tools that track customer engagement across multiple channels
- Professional karaoke systems designed specifically for business environments with built-in promotional features
- Analytics dashboards that measure attraction performance and customer adoption rates
- Staff training resources that help teams effectively communicate new offerings to guests
- Customisable announcement templates for email, social media, and in-venue displays
Ready to enhance your family entertainment centre with professional-grade attractions and marketing support? Contact SUNVIG today to discover how our solutions can help you successfully launch new offerings while maximising engagement with your existing customer base.
If you’re interested in learning more, contact our team of experts today.
